Renovated national pavilion of Belarus unveiled at VDNKh in Moscow
The All-Russia Exhibition Centre (VDNKh) in Moscow has hosted the opening ceremony of Belarus’ renovated pavilion – as reported by BelTA
The instruction to radically change the work of the pavilion was given by the President of Belarus, Aleksandr Lukashenko, in early summer at a meeting dedicated to advertising and exhibition activities. Now, this order has been fulfilled: the pavilion has drastically changed its format. It’s now the territory of Belarusian brands presented in a single style. Many of them are well known to Russians and enjoy well-deserved popularity: food, clothes, shoes, cosmetics and much more.
The significance of the event was also stressed by the list of participants in the ceremony: Belarus’ First Deputy Prime Minister Nikolai Snopkov, Russian Deputy Prime Minister Aleksei Overchuk, Belarusian Ambassador to Russia Dmitry Krutoi, Chairman of the Board of the Eurasian Economic Commission Mikhail Myasnikovich, Chairperson of the Bellegprom Concern Tatiana Lugina, Deputy State Secretary of the Union State Aleksei Kubrin and many others.
Nikolai Snopkov stressed that the event characterises the processes in the modern world.
“Firstly, the unity of Belarus and Russia is being strengthened in counteracting external threats and attacks. The second is the awareness of the solidarity of the two countries – Russia and Belarus - in the joint development and construction of an efficient Union State, effective primarily from an economic point of view,” the First Deputy Prime Minister said.
In his turn, Ambassador Dmitry Krutoi noted that the renovated pavilion is not an ordinary trading platform.
“The best samples of Belarusian products of those areas that are focused on people are showcased here,” he assured.
The exposition displays a wide range of goods of Belarusian food and light industry enterprises, it is also possible to get acquainted with the equipment manufactured by the Industry Ministry enterprises, with the tourism potential of our country, and the possibilities of sanatorium treatment and high-tech medical care.
Moreover, the renovated pavilion will become not just a point of attraction for Muscovites and guests of the Russian capital, but a real hallmark of modern Belarus and a platform for building business communications, establishing trade relations, and holding exhibition events.
Undoubtedly, visitors of the exposition will be especially interested in organic farm products from the small homeland of the Belarusian Head of State: from the agro-town of Alexandria.
A special event was the opening of the Pervyi [First] store selling merch from the President of Belarus.
“We are happy to introduce our Russian friends to the merch of the President of the Republic of Belarus,” First Deputy Prime Minister Nikolai Snopkov said at the opening ceremony.
Many other pleasant surprises were prepared for the guests of the Belarusian pavilion: fashion shows from the Bellegprom Concern companies and the National Beauty School, including a demonstration of clothes with the President’s merchandise, performances by artists from the Institute of Slavic Studies of the Russian State University and Honoured Artiste of Belarus Ruslan Alekhno.
