Pervyi new merch store opened at Minsk National Airport

The Pervyi [First] new merch store from the President has opened at Minsk National Airport, BelTA reports

photo: www.belta.by

The store with merch from the Head of State at the Minsk National Airport has become the fourth in a row in Belarus, with three more branded outlets located at Stolitsa and Zamok shopping malls and the First [Pershy] National Trade House.

The store’s assortment includes branded T-shirts, polo shirts, sweatshirts and hoodies with quotes, signatures and images of the President. There are also haberdashery products and pillows. The prices are affordable, e.g., a children’s T-shirt costs Br21, and a polo shirt costs Br43.

According to Tatyana Lugina, the Chairperson of the Bellegprom Concern, the location for the opening of the new store was not chosen by chance.

“A large number of tourists and our colleagues from different countries arrive to Belarus, so we decided to open a store at the airport, near the check-in counters. I think this is a good and convenient place, especially for those people who, for some reason, did not have time to visit this store during their stay in our country,” Ms. Lugina said.

She noted that sales of the Pervyi merch for six months of this year increased significantly compared to the last year’s level. The brand’s outlets participate in all significant events of the country, whether it is the Slavianski Bazaar Festival or the Forum of Regions. Merch from the President is always much-in-demand here.

“We’ve created this brand very timely, wishing to support the Head of State. And the opening of these stores once again confirms our intentions. We are always mentally and emotionally with our President, approving his policy,” the Bellegprom Head stressed. “In addition, the leader of our country has a good sense of humour, knowing how to clearly notice some urgent problems, give instructions through interesting quotes or send important messages to the people. I think products bearing the images and photos of our President will be especially popular among the guests of the new store.”

Vadim Pravlotsky, the Deputy Director General for Aviation Security and Regime at Minsk National Airport, also visited the opening of a new outlet selling the President’s merch. He said that the idea to open this store at the airport originated a long time ago, and finally it was brought to life.

“Arriving and departing passengers are free to visit this store, as it is situated very conveniently. The Pervyi merch is a great idea for gifts and souvenirs from Belarus. I have my own favourite T-shirts with quotes from the Head of State, e.g., ‘It will be very interesting’, ‘Don’t give away your beloved’ and ‘We will not let you bend us down’ – these are very clear and meaningful phrases. It is pleasant that the Minsk National Airport as a platform will take part in the popularisation of this brand,” Vadim Pravlotsky said.

The Pervyi store at Minsk National Airport will be open around the clock and seven days a week.