Quality has become a brand

Belarusian equipment features modern functionality, low energy consumption, long warranty, and fast service

The quality of Belarusian goods has always been high, and the current demand for them — including abroad — just proves this. Our household appliances marked as Made in Belarus are at the top of consumer preferences.

Atlant — Belarusian manufacturer of popular refrigerators, freezers and washing machines, Minsk              

Domestic developments

Every day, 2,500 refrigerators roll off the conveyor belt of the Minsk-based plant. There are currently more than 80 models, at the heart of which are domestic developments, materials and components, as noted by German Chernyakevich, the head of the marketing management group at Atlant JSC,  

“We produce two critical components for household appliances that no other manufacturer in the CIS makes. These are compressors for refrigeration equipment and electric motors for washing machines. In other words, we develop, design, prototype, test and bring the product to market on our own.” 

A three-year warranty on our refrigerators is valid in all sales markets, while most competitors offer only one year. German Chernyakevich drew attention to the quality and gave reasons for why it is worth buying Belarus-made products, “Our household appliances are developed by Belarusians and manufactured in Belarus. By purchasing them, you support not only the manufacturer, but also the country’s economy as a whole and your own well-being, because tax deductions from production and sales go to the republican budget — for the benefit of our country and each of us.” 

Freestanding and built-in

Gas kitchen appliances in Belarus have been manufactured by joint venture Brestgazoapparat JSC for more than 70 years. The production of modern world-class models is impossible without a solid technical base and constant modernisation. After several stages of reconstruction, the company has expanded with two subsidiaries, which made it possible to significantly replenish the product assortment and master a large range of kitchen products — from table stoves to built-in appliances.
Every year, about 1.5 million units of equipment under the GEFEST trademark come off the assembly line, including 800,000 kitchen stoves.  

At present, the demand for gas-using equipment prevails. However, following the market, the Brest manufacturer’s product line continues to expand with other models, including gas-electric, electric floor stoves, built-in appliances, air purifiers and hoods. 

The company offers 360 models and modifications of floor stoves, 150 modifications of cooking panels, 100 conventional ovens and more than 80 kitchen hoods.
Consumers trust the domestic brand: the share of Belarusian products in sales of floor stoves in the country is 85 percent, of cooking panels and ovens — 35 percent. 

Meeting consumers’ need for convenience  

Today, in addition to dimensions and colour — white, by the way, is the most popular — the key question is whether to choose a refrigerator with a No Frost technology or a classic cooling system. Refrigerators with a static cooling system are less noisy and cost cheaper, but they need to be defrosted at least once a year. Refrigerators with No Frost have an improved degree of cooling, yet this system can dry out food; therefore, they should be stored packaged or in special organisers.
Consumers who like stocking up on food will surely appreciate a refrigerator with a No Frost system and a maximum freezer capacity of 159 litres — for four full-size drawers. No one else in the CIS produces such a model. 
The refrigerator’s energy efficiency level is classified by letters from A to C, and the Minsk-based plant manufactures new models of A+ class only. Now, a refrigerator of A++ class is being launched into production — it consumes even less electricity, which is certainly beneficial to the consumer.
Notably, the new products have taken into account a lot of useful and convenient features. Thus, antibacterial coating technology has been implemented, the internal volume has been increased, a folding shelf and a compartment for large bottles have been provided. In addition, door closers have been installed, which cannot be found in other manufacturers within this price category.
Incidentally, Belarusian freezers can operate even at minus 15 degrees Celsius. So you can safely put them on the balcony or in the basement.

Maintainability is taken into account

Washing machines have been manufactured in Belarus since 2007. Just like in the case of refrigerators, Atlant develops them from scratch. All models are front-loading. There are six interfaces with different functionality. The novelty models boast an improved energy consumption class — they are more economical in terms of water consumption. An intelligent washing technology has been introduced, in which the machine itself regulates water and electricity consumption depending on the amount of laundry loaded into the drum.
The first Belarusian washing machine with a steam function has been recently released to the market. In fact, there is a full-fledged steam generator inside the machine.

What is important is that when designing washing machines, their maintainability is taken into account. The tank contains a crucial element — a bearing that wears out over time. Therefore, the tank in Belarusian washing machines, unlike in many imported ones, is collapsible.

By Inna Gorbatenko 

Photos by Ilya Shvedko