Posted: 07.04.2022 12:20:00

Official mascot of Osaka Expo 2025 unveiled


We are just three years away from Expo 2025, which will be held in Osaka from April 13th to October 13th, 2025. The Japan Association for the World 2025 Exposition released its logo in 2020, but now the event has an official mascot as well.

The event organiser, the Japan Association for the 2025 World Exposition, unveiled the bizarre creation. A total of 1,898 design works were submitted for the event, of which 3 entered the final shortlist.
The winning design was created by a Tokyo-based group of designers called ‘mountain mountain’, led by Yohei Yamashita, an art designer and illustrator.
The official mascot has a blue body that carries the expo’s bright red logo on its head. Its blue body represents water and the ability to change shapes. The logo is comprised of red cells, embodying the ‘brilliance of life’.
The group of designers said the theme of the mascot is the ‘potential for diversity and change’.
When Expo 2025 first unveiled its logo, some remarked that the emblem’s blue dots looked a bit like eyes. Yamashita’s design leans into that impression by incorporating the logo as the face of the mascot. Because Osaka is sometimes referred to as Japan’s city of water, the mascot is depicted as a shapeshifter that can take on many forms, just like water.

Based on the materials of www.asahi.com