Belarusian exposition presented at Saudi Food Show in Riyadh

Belarus is taking part in the Saudi Food Show 2024 dedicated to food industry technologies and products

"Saudi Arabia is now a country that demonstrates dynamic development thanks, first of all, to the implementation of the Vision 2030 strategic programme aimed at the economic transformation of the country from a state dependent on hydrocarbons into a developed high-tech society," the press service of Belinterexpo, from the Belarusian Chamber of Commerce and Industry, noted. “The main focus is on a three-fold increase in the industrial potential of this country.”

According to its organisers, the Saudi Food Show is aimed at expanding the prospects of foreign companies in the region and promoting the achievements of the food industry in the international arena in the format of a global exhibition.

Saudi Food Show is the second major food and beverage exhibition in the Middle East after Gulfood, bringing together more than 1,000 large food industry companies from 97 countries, as well as strategic partners and influential chefs.

“Belarus. The Taste of Nature exposition is presented for the first time at the Saudi Food Show. Together with its organisers, Belinterexpo has formed a concise presentation pool of participants from renowned domestic dairy enterprises. It should be noted that the exhibition is being held for the second time, expanding the representative geography. Belarusian brands use the perspective and actively explore market opportunities. They offer unique products and form a partner portfolio for the coming period at different meetings and negotiations with foreign representatives," Belinterexpo Director Natalia Kurash said.

The Belarusian side exhibits a wide range of dairy products, including milk powder, assortment cheeses and desserts. They all are in particular demand in the region, confirming a high level of quality, taking into account the Middle East market requirements.