50,000+ tourists from 76 countries visited Minsk Tractor Works in seven years

More than 50,000 tourists from 76 countries have visited the Minsk Tractor Works (MTZ) for seven years – as stated by the Director General of MTZ, Vitaly Vovk, at the international seminar Industrial Tourism as a Brand and Strategy on March 12th

“By developing industrial tourism, we would like to show that only brave and lucky people work in factories. We want to convince our children of this, so that they will be brave enough to come to work in industrial enterprises. Over the past seven years, the Minsk Tractor Works has been visited by more than 50,000 tourists from 76 countries. Now we organise excursions six days a week, but we plan to work on Sunday as well. Industrial tourism helps to plunge into the world of industrial relations. If you approach its development professionally, then everyone can be interested,” Vitaly Vovk noted.

The international seminar Industrial Tourism as a Brand and Strategy is being held at the Minsk Tractor Works. It is attended by representatives of the Ministry of Sports and Tourism, the Ministry of Industry, and representatives of the tourism industry of Belarus and the Russian Federation. As part of the event, an exhibition of enterprises engaged in industrial tourism was organised in the area of the Minsk Tractor Works. The participants of the seminar had a tour of the Museum-Industrial Centre of Labour Glory of MTZ and the production facilities. The programme also included a round table on the development of industrial tourism in the Union State.