BelGee released first vehicle under its own BelGee X50 brand
The first batch of BelGee X50 vehicles rolled off the conveyor at the BelGee enterprise. A vehicle produced under the factory’s own brand has already been accepted, and BelGee’s Director General Gennady Svidersky examined the first passenger car.
“Our own brand is the next level of interaction with Geely,” he told our reporter. “When we produce under the Geely brand, we have a license to assemble vehicles under this brand. A vehicle under our own brand gives us more opportunities. We got the right to access the documentation. This is our area of responsibility and we can independently regulate all processes. With our own brand, we ourselves dictate the terms of sale in all markets. All world firms go this way. All this will enable us to position ourselves more independently in the market as a car manufacturer.”
Now the new vehicle is being audited and is being prepared for deliveries to dealers.
“We are going to deliver the passenger car to dealers this month. It will be manufactured in different colours. The first batch was produced in black and white: to meet the dealers’ wishes. Further on, there will be standard colours: basalt, silver and red. All of them will be available to buyers. The price will not differ from the Coolray model,” explained Gennady Svidersky.
As far as the level of localisation is concerned, it is the same as when the Coolray model was released.
“There are no ultra-fast steps in the automotive industry. But the efficiency of localisation work will increase with the advent of our own brand. Now the time and costs for testing new components will be reduced,” added BelGee’s Director General.
This year, the company plans to supply about 9,000 BelGee X50 vehicles to the markets of Belarus and Russia.
